Zuvio is a leading platform for university student-teacher interaction, providing powerful tools for classroom assistance, interaction, and statistics.
Milestones
- Developed and executed GTM strategies, achieving Taiwan’s top market share with 10M+ user interactions
- Engaged with external clients and partners to drive software adoption across 50+ institutions in 18 months
- Work with sales and marketing team to do user research with 50+ professors across various fields.
Impact & Contributions
- Represent in data partnerships discussions and negotiations with major platform, enriching the educational tech and content ecosystem by offering data partnership initiatives.
- Founded "Goawesome," Taiwan's first digital education interaction and exchange communication group on Facebook. The community aimed to connect teachers across Taiwan to share insights and creativity in digital education, contributing to the future of Taiwan's education system.
Lessons & Insights
I started as an intern in the beginning and joined the startup as the first employee to assist with user and product growth. The reason I outperformed other candidates was that I brought different perspectives among the co-founders, who all graduated from the best CS college at National Taiwan University.
The education technology product industry is difficult because the users and buyers are always different. The sales cycle is longer if you sell products directly to schools. At the same time, you have to follow the guidelines and policies from the government.
When I became the CMO after nine months, I implemented two important strategies:
- From the top, I designed a special package with a discount pricing plan for one year for the university alliance center, rapidly increasing user acquisition while boosting revenue.
- From the bottom, I organized cross-disciplinary invitation-only seminars. Since our users were university professors, a unique user persona, the seminars were used to share how various academic fields could use front-end technology to enhance teaching. This created a FOMO effect within the professor community.